and Twitter @Anywhere

The Wall Street Journal has an interesting implementation of Twitter’s new @Anywhere platform.

@Anywhere allows web sites to integrate Twitter seamlessly into their site with just a few lines of Javascript.

Twitter @Anywhere is an easy to deploy solution for bringing the Twitter communication platform to your own site. Add follow buttons, hovercards, linkify @usernames, and build deeper integrations with “Connect to Twitter.” @Anywhere promotes a more engaged user base for your site.

You can see an example of the “hovercards” if you hover over any Twitter username on the Twitter web site.  @Anywhere gives Twitter users a way to follow and engage without going to

The Wall Street Journal is using @Anywhere to keep people engaged in a subject.  From Zach Seward (@zseward), outreach editor for

Reading a discrete news article is often the worst way to engage with a topic.  Let’s say you’re reading about unemployment and care about that issue.  How do you declare that interest?  What if you could *follow* the coverage the way you follow anything else these days: on Twitter.  And what if, by following the coverage, you were actually engaging with it?

That’s how the Journal is using @anywhere:

Reading a post about jobs? You’ll see a button.  Click that button and you have access to our jobs coverage: @JobsWSJ. Ask it questions. It’ll keep you up-to-date.

The button on launches a popup that connects to Twitter via their oAuth signon system — meaning you don’t give your username and password to the WSJ, you simply authenticate the use at

This is an excellent way to drive both traffic back to the WSJ, and gain followers at  If the @JobsWSJ account provides compelling news and information, it is an unbelieveable way for the WSJ to maintain readers and attention.

Thanks to the @twittermedia account — which has a beautiful blog — for the tip. Read more about “the future of context” and the concept that became reality with @JobsWSJ. #futureofcontext